About
Founder’s Story
“A gift I couldn’t find became the beginning of everything..." mfish founder Eva
The Beginning
“A gift that couldn’t be given, and a blank that shouldn’t exist.”
In 2008, I was a fresh art graduate — imaginative, emotional, and a perfectionist.
A close friend of mine was about to leave, and I wanted to give him a gift worthy of our bond — something with cutting-edge technology and a sense of “cool utility,” combined with design that embodied “beauty and taste.” Most importantly, it had to carry my personal touch — a piece of my heart.
Naturally, I walked into what I then saw as the holy land at the intersection of technology and humanity — the Apple Store. Every product there was like a masterpiece of industrial art. Yet as someone hypersensitive to aesthetics, I felt a deep sense of loss: everything was flawless, yet identical. I couldn’t find that one special thing that reflected my friend’s personality.
In that moment, I realized — the world was full of standardized perfection, but lacked the warmth of individuality.
The Question
I refused to settle.
I searched across the market, only to find the other extreme — a world filled with rough imitations and careless designs. Everything felt soulless.
Standing there, budget in hand, I felt like a painter without colors — helpless in a marketplace that lacked respect for beauty.
Then a sharper question struck me:
“Why must we choose between flawless sameness and soulless cheapness? Why can’t there be a brand that combines top-tier quality, wild imagination, and human warmth?”
That question became the beginning of everything.
The Resolve
“Why can we bring glory to others’ names, yet not create one for ourselves?”
That thought ignited me.
I decided to make the gift myself.
I pulled out my sketches, stayed in the factory, and argued endlessly with engineers about the balance between beauty and cost. With my limited savings and boundless passion, I crafted a pair of earphones — metal-forged, graffiti-printed, with exceptionally rich low frequencies.
They weren’t perfect, but they breathed.
They carried my aesthetic, my thoughts, and all my sincerity.
When I handed this heartfelt creation to my friend, the light in his eyes was unforgettable.
What surprised me even more was that everyone around began asking, “Where did you buy this? It’s so unique!”
So I listed the sample online — and to my astonishment, it instantly won the love of the first wave of users.
They, like us, were people who wanted to express themselves through the things they used.
They weren’t just buying a product — they were buying aesthetic recognition and a resonance of values.
From that moment, everything changed.
The Beginning of mfish
In 2014, mfish was officially born.
We tore off the label of “OEM manufacturer.” We gathered world-class supply chain and design resources — but this time, not for others’ glory, but for our own dream.
A brand born in China, built for the global future.
Created by artists who understand manufacturing, determined to break free from the binary of “standardized perfection” and “cheap imitation.”
Our goal has never been to be someone’s second choice.
mfish exists to create a better kind of possibility.
We aim to craft products that stand shoulder-to-shoulder with the world’s best — redefining what a “good product” means:
it should combine top-tier performance, stunning design, and the warmth that moves people.
This is how the story of mfish began —
a rebellion of an artist against a blank canvas,
and a confession of a manufacturer to its destiny.
mfish is more than a maker of products;
it is a lifestyle with warmth and imagination —
for all who refuse mediocrity and seek beauty in everyday life,
mfish brings a ritual of surprise and sincerity.
Futuristic engineering
mfish Launches “Power Tank” and Official Website
The “E-Tank” created a sensation in China, becoming a new-generation phenomenon product. The brand strengthened domestic offline channels and expanded its independent website and Amazon sites overseas.
No.1 on TikTok US
mfish Expands into the U.S. Market
Quickly gained traction in the U.S. with its flagship mfish Armored Dragon Ⅰ4-in-1 240W fast charging cable products, ranking No.2 overall and No.1 in TikTok’s Cell Phones & Accessories category, while accelerating expansion into Amazon channels.
Multiple Representative Products from mfish Launched
Released the innovative “Mushroom 2” modular charger and “Power Train,” both reaching the top of Douyin’s(Chinese TikTok) charger category; the Viper Cable series became a leading data cable product.
mfish Focuses on Charging Line
mfish released several patented original products and co-branded with EV brands — its “E-Monster” power bank topped Douyin’s power bank chart.
The Pixel series Gandian™ became a breakout hit and spun off as the Mad Pixels sub-brand.
The Pixel IP evolved with the launch of the Gandian™ charging series, which went viral across platforms such as Dewu, leading to independent brand operations.
Pixel Single-Module Power Bank Becomes a Hit
With flexible capacity and playful design, it became the first phenomenon-level product under the Pixel IP series.
Launch of Pixel IP and Product Line
Released the original “Mad Pixel World” IP and launched modular products including charging, speakers, and storage devices. The release conference received high industry recognition.
Launch of mfish Chocolate Series Power Bank
Combined the Little Monster IP with an original chocolate-style design, creating the brand’s second blockbuster product, widely loved by the market.
Establishment of Shenzhen mfish Cultural Technology Co., Ltd.
The mfish brand was officially launched, releasing a product line centered on the Little Monster IP — including wired/Bluetooth earphones, silicone phone cases, and cube power banks. The cube power bank became the brand’s first hit product.
Launch of Original “Little Monster” IP
Introduced personalized gift customization projects for consumers for the first time, exploring the IP-based derivative business model.
Establishment of Onnuo Factory in Shenzhen Silicon Valley
With the original intention of serving overseas original design brands, we gradually built a standardized full-industry-chain system integrating design, R&D, and production—covering molding, injection, color printing, cable, and electronic components—to provide professional one-stop solutions for global clients.
The Spark Behind mfish
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Sincerity | Pure, Simple, Real
We reject cold, industrial repetition. Our design is meant to be useful, our technology meant to be joyful. With the heart of “creating for friends,” we build emotional bridges and deliver genuine blessings. Every interaction should feel like meeting an old friend—simple, pure, and beautifully real.
Passion | Boundless Exploration, Joyful Creation
True passion is not loud—it is steady, turning love into daily craft. We explore the edges of technology out of curiosity, and polish every detail out of love. Our products are not just tools, but little surprises in your everyday life: the smile when you discover a thoughtful detail, the spark of delight when design makes the ordinary feel extraordinary.
Trust | Quality You Can Rely On, Promises You Can Count On
Trust comes from our relentless pursuit of quality and our respect for every promise made. From the first encounter to long-lasting companionship, our goal is to be your most dependable partner—adding energy, comfort, and peace of mind as you explore the world.
To unleash the imagination of design and awaken the vitality of technology.
To become the world’s most loved digital brand for young-minded creators and lifestyle seekers—blending technology with human aesthetics, and bringing a warmer, more meaningful way of living.