About
Founder’s Story
“A gift I couldn’t find became the beginning of everything..."
“A gift I couldn’t find became the beginning of everything.”
In 2008, as a young art graduate, I wanted to create the perfect farewell gift for a close friend. It had to be useful yet cool, beautifully designed yet personal. Naturally, I went to the Apple Store—where every product felt like a masterpiece. Yet, I left disappointed. They were flawless, but uniform. Nothing truly captured my friend’s unique spirit.
On the other side of the market, I found only cheap imitations and poorly made alternatives. It felt like there were only two choices: soulless perfection or disrespectful mediocrity.
“Why can’t there be a brand that delivers top-tier quality, wild imagination, and human warmth at the same time?”
So I asked myself: “Why can’t there be a brand that delivers top-tier quality, wild imagination, and human warmth at the same time?” I decided to create it myself. Using my training in art, my obsession with materials, and my unexpected experience in manufacturing, I designed and built a pair of custom earphones—crafted with metal, finished with graffiti-style art, and tuned for deep bass. It wasn’t perfect, but it was alive. It carried my aesthetic, my effort, and my sincerity.
When I gifted it, my friend’s eyes lit up.
"An idea of beauty, creativity, and self-expression."
Soon others asked, “Where can I buy this?” That moment, I realized people weren’t only buying a product. They were connecting with an idea of beauty, creativity, and self-expression.
In 2014, MFish was officially born.
We decided to stop being the anonymous force behind other global brands and instead build our own—an original brand from China with a vision for the world.Our mission has never been to be someone’s second choice. MFish exists to create a better alternative—products with cutting-edge performance, bold design, and genuine warmth. MFish is more than hardware. It is a way of life for people who refuse to settle for the ordinary, who believe technology should be as expressive as it is powerful.
Futuristic engineering
E-Tank Charger Station
The E-Tank charging station sparked a new wave in the industry, becoming a next-generation iconic product.
Expanding to the U.S.
#1 on TikTok
With its signature charging cables, MFish rapidly gained traction in the U.S. market, reaching Top 2 across categories and #1 in TikTok’s Electronics accessories chart.
Game-changing technology
Mushroom No.2 Goes Viral
Introduced the collaborative charger Mushroom No.2, topping the TikTok charger category.
Shifted focus to the charging category
Focus on Power Innovation
Shifted focus to the charging category, releasing multiple patented designs and co-branded products with EV and automotive partners. The E-Monster series power banks ranked #1 on Douyin (TikTok China).
created our own—bold, expressive, and powerful
Founded in Albany
MFish Inc. launched with its original Little Monster IP, introducing wired/Bluetooth earphones, silicone phone cases, and the Cubic Power Bank – which quickly became the brand’s first viral hit.
The Spark Behind MFish
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Sincerity | Pure, Simple, Real
We reject cold, industrial repetition. Our design is meant to be useful, our technology meant to be joyful. With the heart of “creating for friends,” we build emotional bridges and deliver genuine blessings. Every interaction should feel like meeting an old friend—simple, pure, and beautifully real.
Passion | Boundless Exploration, Joyful Creation
True passion is not loud—it is steady, turning love into daily craft. We explore the edges of technology out of curiosity, and polish every detail out of love. Our products are not just tools, but little surprises in your everyday life: the smile when you discover a thoughtful detail, the spark of delight when design makes the ordinary feel extraordinary.
Trust | Quality You Can Rely On, Promises You Can Count On
Trust comes from our relentless pursuit of quality and our respect for every promise made. From the first encounter to long-lasting companionship, our goal is to be your most dependable partner—adding energy, comfort, and peace of mind as you explore the world.
To unleash the imagination of design and awaken the vitality of technology.
To become the world’s most loved digital brand for young-minded creators and lifestyle seekers—blending technology with human aesthetics, and bringing a warmer, more meaningful way of living.